Investigate my market

Opportunity intelligence for software development companies

Your developers finish a project in a few weeks. We find the companies that need them next.

Tell us which engineers come off a project and when. We investigate what is actually happening inside companies in your market and show which ones have work that can be delivered by an outside team right now — with the evidence behind it.

No new prospecting platform to operate. No shared list of hot leads. No promised number of meetings. Six minutes, and no call required to start.

What the diagnostic returns

Three investigated situations in your market: one to pursue, one to watch, one to pass. Plus a 90-day monitoring roadmap for the companies worth revisiting.

Delivered within 48 hours of the market boundary being agreed with you.

Your input

What you have available

  • 2 senior React engineers
  • 1 QA lead
  • Available in 3 weeks
  • Runway: 6 weeks

Investigation narrowing

  1. Companies in defined market1,480

    Segment boundary set with you

  2. Situations investigated610

    Public and licensed sources

  3. Externally deliverable work found84

    Work that can leave their building

  4. Constraint-matched to you31

    Budget, geography, procurement, exclusions

  5. Human-reviewed and delivered12

    With named contacts and evidence

What you decide from

  • Pursue

    Work exists now, matched to what you sell

  • Verify

    Strong situation, one fact still unconfirmed

  • Watch

    Likely work later; timing not yet set

  • Pass

    No externally deliverable work found

Numbers are illustrative

A company signal is only the beginning. What matters is whether there is suitable work at that company an external partner could realistically take.

Company research uses public and licensed sources. Final qualification includes human review. We do not promise a number of leads or meetings.

The problem

Is there suitable work at this company that an external partner could realistically take?

That is the only question that matters before you make contact, and it is the one no contact database, score or list answers.

Knowing who a company is was never the hard part

You can already get the name, the headcount and the email. None of it tells you whether there is work at that company you could actually be given.

Most company activity is not sellable to you

Companies are always busy. Very little of that work can leave their building, and almost nothing on a contact list tells you which part can.

The reason work becomes available is never in the data

An internal team committed elsewhere, a deadline that cannot move, an acquisition that left two systems running. That reason is the whole opportunity.

How it works

Six steps, and you see the reasoning at every one.

Nothing here is automated end to end. The narrowing is systematic; the final judgement is made by a person.

  1. 01

    You tell us what you need to sell

    An available team, one service, a whole practice, or your existing accounts. We also take your engagement size, geography, procurement limits and the companies you do not want approached.

  2. 02

    We define the market boundary with you

    Not an industry label. A specific set of companies where your work is buyable, agreed with you before any investigation starts.

  3. 03

    We investigate what is happening inside those companies

    Public and licensed sources: hiring patterns, published roadmaps, regulatory deadlines, acquisitions, technology changes, leadership moves, tender registries, statements by named people.

  4. 04

    We separate work that can leave their building from work that cannot

    Most company activity is not sellable to an outside supplier. We report the part that is, and say why it is available now rather than internal.

  5. 05

    We check it against your commercial reality

    Engagement size, contracting entity, procurement route, language, incumbent suppliers, and your exclusions. Anything that fails these does not reach you.

  6. 06

    A person reviews every brief before delivery

    Named contacts, evidence with dates, one decision (Pursue, Verify, Watch or Pass), and an explicit list of what could not be confirmed.

What we match

Four things have to line up before anything reaches you.

The match

What you need to sell x work happening now x commercial fit x proof you can show

All four have to hold at the same time. Three out of four is reported as Watch or Pass, not sent to you as an opportunity.

Delivery fit

The work matches what your people can actually deliver: the stack, the seniority mix and the delivery model you sell.

Commercial fit

Engagement size, contracting entity, procurement route, language and geography all have to work before anything reaches you.

Proof

You have already done something close enough that a buyer can believe you. If you have no comparable proof, we say so.

Current priority

The company is acting on this now. Not a theme they might address next year, but something with a date attached.

Decision output

Every company we investigate comes back as one of four decisions.

You are not handed a score to interpret. You are handed a decision, with the evidence behind it.

Pursue

Externally deliverable work exists now, it matches what you sell, and the commercial route is clear. Reserved for you during the private review window.

Verify

Strong situation with one fact we could not confirm. We name the fact and the one question that resolves it.

Watch

Work is likely later. It stays in account memory and comes back when the timing fact changes.

Pass

No work that could leave their building in your engagement size. Most companies we investigate end here, and we tell you why.

What you receive

One brief per company. Enough to decide, and nothing you have to take on faith.

  • The company, and what is happening inside it right now
  • The specific work that can be delivered from outside, in your engagement size
  • Why that work is available to an outside supplier rather than being done internally
  • Named people: who decides, who feels the problem, who signs
  • Commercial constraints: contracting entity, procurement route, language, incumbents
  • Timing: what makes this now rather than later
  • Evidence with sources and dates for every claim
  • One decision: Pursue, Verify, Watch or Pass — and what we could not confirm
Pursue

Nordic logistics operator, ~1,400 staff

Freight and warehousing · Sweden, Denmark, Poland · Own IT department of 34 people

Illustrative example · company anonymised

The situation

They acquired a Danish warehousing company eight months ago and are still running two separate order systems. Their own IT department is committed to the ERP upgrade until at least Q3, which is stated in two public job posts and a conference talk by their IT director.

Work that can be delivered from outside

  • Integration layer between the two order systems, delivered as a defined project with a fixed scope
  • Data migration and reconciliation for roughly 40,000 historical shipment records
  • Automated regression testing for the merged order flow, which their internal team currently does manually

Why this matches you

You have delivered two post-acquisition system integrations in transport and logistics, both in the 10–16 week range, and you have three integration engineers coming off a project in four weeks. The work sits inside the engagement size and geography you told us you sell.

Commercial reality

Likely engagement size
$90k–$160k
Procurement route
Direct purchase under CTO sign-off (below tender threshold)
Contracting entity
Swedish parent company
Known blockers
Framework agreement with one incumbent supplier for infrastructure only
Language of delivery
English accepted; Danish preferred for on-site sessions

Who decides

  • IT Director (named in delivery) Owns the integration decision

    Spoke publicly about the two-system problem six weeks ago. In role for 4 years.

  • Head of Warehousing Operations Feels the pain daily

    Her team does the manual reconciliation. Strongest internal case for outside help.

  • CFO Signs above $100k

    Publicly committed to acquisition synergies being visible this financial year.

Timing

Their internal roadmap puts the ERP upgrade through Q3, so this work cannot be done in-house before autumn. The synergy commitment is for this financial year. That gap is why the work is available now, not later.

One sentence you can open with

You are running two order systems since the Danish acquisition, and your own team is on the ERP upgrade until Q3. We have integrated exactly that pairing twice in logistics, and can take the integration off your roadmap without touching your ERP work.

Private review

Reserved for you until 18 August. No other firm receives this workstream while the window is open.

Your decision

PursueResearch furtherWatchPassAlready contacted

Every decision you record changes what we investigate next month.

Confirmed and inferred

  • Both roles are ERP-upgrade specific, through Q3

    Confirmed

    Company careers page (2 open roles) · Retrieved 4 days ago

  • IT director describes two parallel order systems post-acquisition

    Confirmed

    Public conference recording · Retrieved 6 weeks ago

  • Acquisition synergies committed for the current financial year

    Confirmed

    Company annual statement · Retrieved this year

  • Headcount, entity structure, and IT department size

    Confirmed

    Licensed company data · Retrieved this quarter

  • No open tender for integration work, so a direct purchase route is likely

    Inferred

    Public tender registry · Retrieved 4 days ago

Unknown

  • Whether budget is already allocated for the integration
  • Whether an incumbent software supplier has already been approached
  • The exact go-live date required for the merged order flow

Every claim is labelled Confirmed, Inferred or Unknown. We never present an inference as a confirmed fact, and unknowns stay visible instead of being smoothed over.

A brief marked Verify looks the same, with the unconfirmed fact stated plainly:

Verify

German industrial manufacturer, ~600 staff

Machine components · DACH · Small internal IT team of 6

Illustrative example · company anonymised

The situation

They published a customer portal roadmap and hired a product owner, but have no front-end engineers in the company and no agency named publicly. The work is externally deliverable, but we could not confirm whether a supplier is already engaged.

Work that can be delivered from outside

  • Customer portal front end against their existing SAP data layer
  • Ongoing front-end maintenance retainer after launch

Why this matches you

Matches your React plus SAP integration case study and your stated engagement floor. Geography and contracting language both fit.

Commercial reality

Likely engagement size
$60k–$110k
Procurement route
Unconfirmed — may run through group purchasing
Language of delivery
German required for stakeholder sessions

Who decides

  • Product Owner (named in delivery) Owns the portal roadmap

    Hired 3 months ago, first portal project.

  • Head of IT Technical gatekeeper

    No front-end capability in his team.

Timing

Roadmap dates are public for this year. One phone call decides whether this is Pursue or Pass.

One sentence you can open with

You published a customer portal roadmap and hired a product owner for it. Is the front-end build being done outside, and if so, has that supplier been chosen yet?

Private review

Held for you until the unconfirmed fact is resolved, or 10 days, whichever comes first.

Your decision

PursueResearch furtherWatchPassAlready contacted

Every decision you record changes what we investigate next month.

Read a full sample brief on its own page

Compare

What this is not.

These tools are useful. They answer a different question.

Contact databases

Who works there, and their email address.

You still have to work out whether anything there is buyable.

What is happening at the company right now, and whether that creates work you can deliver.

Intent and signal tools

A score suggesting someone at the company might be interested.

A score does not tell you what to say, or whether the work can leave their building.

A described situation with dated evidence, and a stated reason the work cannot be done internally.

Lead generation agencies

Volume of outreach, measured in sends and replies.

Replies are not opportunities. Qualification still lands on your team.

A small number of investigated situations, measured by whether you decide to pursue them.

Your own research

Accurate, but limited to how many companies one person can read about per week.

Coverage stays a function of one person's calendar.

The same depth of reading applied to your whole defined market, repeated every month.

Outbound workflow

Cadences, templates, sending infrastructure and reply handling.

A cadence tool has nothing to send until someone decides the work exists.

The reason to make contact at all, with the evidence a buyer will recognise.

Standard outbound machine

Built to produce activity

  1. 01Buy a list of companies that look like your customers
  2. 02Guess which of them might need something
  3. 03Send volume and wait for a reply rate
  4. 04Book any meeting that answers
  5. 05Discover in the meeting that nothing is buyable

Output: a reply rate. The question of whether the work exists is answered last, in the meeting.

Opportunity decision system

Built to produce decisions

  1. 01Define the market where your work is buyable
  2. 02Investigate what is happening inside each company
  3. 03Separate work that can leave their building from work that cannot
  4. 04Check it against your engagement size, procurement route and exclusions
  5. 05Receive a decision with evidence, named people and what is unknown

Output: Pursue, Verify, Watch or Pass. The question of whether the work exists is answered first, before you spend a conversation on it.

Your profile

We can draft it from your website, or you can type it yourself.

We found this on your website

Draft
Company
Acme Software, 84 delivery people
Services we found
Legacy .NET migration, React front ends, integration work against SAP
Proof we found
Two logistics case studies, one insurance migration
Markets
UK, Nordics, Netherlands
CorrectAddUse this

You can let us read your public site and draft your profile, or type everything yourself. Either way you see the draft, correct it and approve it before any investigation starts, and before you give us an email address.

  • Nothing is taken from behind a login, and nothing is guessed silently
  • Anything we drafted is marked as drafted until you confirm it
  • If your site is out of date, entering services manually is the faster route
Start with your website, or enter it manually

Allocation

An opportunity is reserved for you, not broadcast.

Private review window

Day 0The opportunity is delivered to you and to nobody else.
Days 1 to 14The workstream is held for you. We do not report it to another firm while your window is open.
After the windowIf you pass or the window closes without a decision, the workstream is released.

An opportunity is allocated to one firm at a time, per workstream. You are not competing with four other suppliers who received the same paragraph on the same morning.

Allocation is per workstream, not per company. A company may have integration work reserved for you while a completely different workstream is reported elsewhere, and we tell you when that is the case.

Account memory

A company is followed over months, not read once.

  1. MarchAcquisition announced. Two order systems now running in parallel.Watch
  2. AprilTwo ERP-upgrade roles posted, both scoped through Q3.Watch
  3. JuneIT director describes the two-system problem publicly at a conference.Verify
  4. JulyAnnual statement commits to acquisition synergies this financial year.Verify
  5. AugustInternal capacity confirmed committed until autumn. Work can leave the building.Pursue

Nothing is investigated twice from zero. Every account keeps its own history, so a Pass in March can become a Pursue in August the moment one fact changes.

Feedback loop

Your decisions retune what we investigate next month.

Relevant

More situations of this shape, in this part of the market.

Wrong timing

Kept in account memory and returned when the timing fact changes.

Not deliverable

We tighten what counts as externally deliverable for you.

Already contacted

Removed from delivery and added to your ownership map.

Won

The strongest signal we have. This shape gets weighted up across the market.

Lost

We record the reason and stop reporting situations that fail the same way.

Your numbers

What unsold capacity actually costs you.

Change the inputs to your own situation. The output is a planning estimate, not a promise.

What this means

Unsold capacity gap: $59k

3 people × 6 weeks × 5 days × $650 day rate

Engagements needed to fill the bench
2
Pursue-grade situations required
~12
Company situations to investigate
~216
Investigate this demand gap

Ratios are planning assumptions, not promises. Your actual numbers are set after your market is defined.

For larger firms

If you run several practices, the hard part is routing, not finding.

Coverage per practice, not per campaign

Each practice gets its own market boundary, its own exclusions and its own delivery, so two practices never receive the same company brief.

Account conflict handling

We hold your account ownership map. If a company is already owned internally, the brief goes to that owner as expansion work, not to a new-business team.

Existing account expansion and reactivation

You upload accounts you already serve or used to serve. We report what changed and which changes create work you can sell into.

Feeds into the systems you use

Delivered as briefs your team can act on, and pushed into your CRM as structured records where you want them.

New logos

Companies you have never worked with, where deliverable work exists now.

Expansion

Current accounts with a second workstream you are not in yet.

Reactivation

Former clients where something changed since you last delivered.

Partners

Work reaching you through platform, ISV and consultancy partners.

Retention

Accounts where an incumbent risk or a renewal date is visible early.

What we need from you

Three things, and none of them is a weekly meeting.

01

Confirm the market boundary

We send the boundary before anything is investigated. You confirm it or correct it. Nothing starts until you do.

02

Act inside the review window

An opportunity is held for you for a defined period. If nobody in your team acts on it, the workstream is released.

03

Tag what happened

Relevant, wrong timing, not deliverable, won or lost. Two minutes per situation is what makes the next month sharper than this one.

Pricing

Priced per desk, not per seat.

No platform licence, no per-user fee and no minimum contact volume.

Opportunity diagnostic

Free

during the pilot programme

You want to see whether investigated work exists in your market before committing to anything ongoing.

  • Three investigated situations: one to pursue, one to watch, one to pass
  • A 90-day monitoring roadmap for your market
  • One market boundary defined with you
  • Full evidence, labelled confirmed, inferred or unknown
  • 48 hours from agreed boundary to delivery
Most firms start here

Private Opportunity Desk

From $1,500

per month, one practice or service line

You need investigated work every month for one team, service line or practice, allocated to you and nobody else.

  • Your market re-investigated every 30 days
  • Private review window on every workstream reported to you
  • Account memory, so nothing is investigated from zero twice
  • Existing account expansion and reactivation included
  • Exclusions and account ownership respected
  • Monthly feedback review that retunes what we investigate

Revenue Intelligence Desk

Custom

90-day pilot, priced per practice

Several practices or regions, each with its own market and owners, across all five sources of revenue.

  • Separate market boundary per practice
  • New logos, expansion, reactivation, partners and retention in one view
  • Account conflict and ownership routing
  • CRM delivery of structured records
  • Named point of contact for each practice

The diagnostic is free during the pilot programme. The Private Opportunity Desk is month to month, and if a month returns no Pursue-grade situation in your defined market, that month is not invoiced.

Questions

Direct answers.

Is this a list of leads?

No. A list tells you who exists. We describe what is happening at a company, whether it creates work an outside supplier can do, and what we could not confirm. Most companies we investigate are reported as Pass.

How many briefs will I get?

We do not promise a number. The count depends on your market size, your engagement size and how much genuinely deliverable work exists in that market this month. We would rather deliver eleven situations you pursue than forty you delete.

Where does the information come from?

Public sources and licensed company data: company statements, job posts, published roadmaps, regulatory filings, tender registries, conference talks, professional profiles, news. No scraped private data and no access to anything behind a login.

Do you contact companies on my behalf?

Not as standard. We investigate and deliver, and the conversation is yours, in your own words, with one sentence you can open with. Outreach on your behalf is available as a separate service on request, if you would rather we ran first contact.

Are job openings treated as buying intent?

No. A job post tells us what a company is trying to staff internally, which is often the opposite of work they will give to an outside partner. We use hiring as context, and we only report work when there is a stated reason it cannot be absorbed internally in the relevant timeframe.

Do we need another software subscription?

No. There is no platform for your team to operate, no seats to buy and no dashboard anyone has to log into daily. You receive opportunities where your team already works, and in your CRM if you want them there.

Can we enter our services manually?

Yes. We can draft your profile from your public website and let you correct it, or you can type your services, proof and constraints yourself. Nothing is investigated until you approve the profile and the market boundary.

Will other companies receive the same opportunity?

Not while your private review window is open. A workstream is allocated to one firm at a time. If you pass, or the window closes without a decision, the workstream is released. A different workstream at the same company may be reported elsewhere, and we tell you when that is the case.

What happens after we reject a situation?

You tag it: wrong timing, not deliverable, already contacted, or not relevant. Wrong timing stays in account memory and returns when the timing fact changes. The other tags change what we investigate in the next cycle.

How quickly should we expect revenue?

First investigated situations arrive within 48 hours of the agreed boundary, but revenue follows your own sales cycle. Firms selling 8 to 16 week projects usually see first conversations in the first two weeks and signed work on their normal cycle. We do not promise a number of meetings or a closing date.

What if you find nothing in my market?

We tell you that, with what we investigated and why nothing qualified. If a single investigation returns no Pursue-grade situation, we do not invoice for it.

Can you exclude companies?

Yes. You give us named companies, domains, competitors and existing accounts to leave alone. Exclusions are applied before any brief reaches you.

How long does it take?

The diagnostic takes about six minutes. First briefs are delivered within 48 hours of your market boundary being agreed.

Is it accurate?

Every claim carries a source and a date. Anything we could not verify is written as unconfirmed rather than presented as fact, which is why some briefs are marked Verify instead of Pursue.

Tell us what you need to sell. We will tell you who needs it done.

The diagnostic takes about six minutes. You can describe your company manually or let us draft it from your website and correct it. You see your profile before you give us an email address.

Investigate my marketFirst briefs within 48 hours of your market being agreed.